Laneige X Dingo Event Report

Hai guys! Happy Mid-Week! Hari ini saya mau share event report menurut acara Laneige X Dingo yg seru banget. Kalian harus wajib baca terus blogpostnya sampai habis. Jadi, pada hari Sabtu kemudian, lepas 10 Desember 2016, aku diundang oleh Laneige buat datang ke program Laneige K-Beauty Week Fun Gathering. Acara ini diadakan pada Singasari Room, Sheraron Surabaya Hotel jam 3 hingga jam 5 sore. He eh, aku datengnya kepagian. Tapi gapapa deh ya, daripada telat.

Pada acara ini, Laneige bekerja-sama dengan Dingo to reveal the secret(s) to be a vlogger. Kak Ditta, tim dari Dingo, bener-bener menyampaikan secara gamblang mengenai global video

Why Mobile Video Matters?

– Video conveys messages faster and easier.

– Video processed by the brain 60.000 times faster than text.

– 65% of people are visual learners.

– Video is usually stimulating, also memorable.

– Video engages your audience.

Make Your Own Video

1. Facebook

Max 4GB | MP4 | Less than 5 minutes | 16:9 3072×1536 for PC and 640×640 for mobile

Thumbnail is important.

First 3 seconds.

3 Colors.

2. Instagram

Max 15MB | MP4 | 60 secs | 1080×1080

Cover is important.

First 3 seconds.

3 Colors.

3. Youtube

Max 128 GB | 16:9 640 x 360

Mistakes We Usually Do

– 1 video for all platform.

– Expecting instant results.

– Failing to address your target audiences.

For beauty videos, you need to be focused on products on Instagram and Facebook, yet focused on subject on Youtube.

Be Creative!

– Create your own color.

– Think out of the box.

– Video editor skill is important but creativity is more important.

– I am a trendsetter, not a follower.

– Get another people’s opinion.

Curation Video Trend

1. Display only the best.

2. One video for many brands.

3. Giving the credits to each contents on one video.

4. Informative

Vlogger Way

Professional Camera | Background | Makeup Kit | Lighting | Tripod | Idea

First Timing Way

1. Phone Camera

2. Mini Tripod / Selfie Stick / Lazypod

3. Lens Case / Fish Eye

4. Natural Lighting

5. Use your own fabric or decorate wall for background or your room as background

6. Mirror & Makeup Products

7. Creativity

So, that’s practically what I want to say. Thanks for reading. I hope you find this post useful. I’ll see you soon!

W R I T T E N   W I T H   L O V E   B Y

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